Gena Ng

Digital content creator who gets excited about great copy and design. Eats her cream tea the Devon way and prefers cold soba over hot ones.

Gov.sg - latest policy announcements, information and news on Singapore

A curated collection of work that I've done for the Singapore government. This includes articles and videos created for its official website and social media channels, as well as marketing campaigns.

Gov.sg • 1st May 2016

Don’t be a litterbug! Here are 5 ways you can help #keepsgclean

If you’ve ever been to Japan, you would have noticed the lack of bins there. Yet, their streets are so clean! How is that possible? Simple: they clean up after themselves. This is exactly what ‘Operation WE Clean Up!’ hopes to do. The Public Hygiene Council wants Singaporeans to take greater pride and ownership for our home, by cleaning up after ourselves in this island-wide one-day exercise. The annual Keep Singapore Clean event will be held on 8 May this year. From Lim Chu Kang to Pasir Ris,

Gov.sg • 1st March 2016

Future Economy

I was part of the team that developed the website, content strategy and first-stage marketing campaign for the Future Economy.

Gov.sg • 2nd November 2015

What's Your Plan?

What's Your Plan? is a retirement adequacy campaign to inform and educate the public on various government schemes that they can tap on as part of their retirement plans. My role in this campaign included setting up the microsite, sourcing for and creating content, developing the brand identity, and working with the marcomms team to plan and execute the integrated marketing campaign.

Gov.sg • 16th February 2015

Our Pioneer Generation

I was the digital marketing lead for the Pioneer Generation Package whole-of-government campaign. I collaborated with the marcomms team and external agencies to plan and execute an integrated marketing campaign. This includes: managing the digital marketing budget and checking and/or writing copy for marketing assets.